Advanced Attribution

(VIDEO) Case Study

Video Case Study IHC Attribution
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Check the IHC Insights in action

The IHC attribution model has demonstrated to improve marketing decision-making and ultimately performance. This case study shows how marketeers decided to reduce the budget for certain channels following Google Analytics results. But IHC attribution analysis drove them to different conclusions. How did IHC help them and what were the results?

You can also check a previous post about IHC Attribution results analysis and basic insights.

 

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