Category: Attribution Handling

(VIDEO) ITP and how the Server-side Tracking can help us

(VIDEO) ITP and how the Server-Side Tracking can help us

ITP server side tracking help thumbnail
Play Video

Take a look at ITP and how Server-side Tracking can help us

In our new video we’ll talk about ITP and find out which is the best event tracking option for an optimal data collection. For us, building good customer journeys is essential for a smart attribution. Client-side or server-side tracking? Find our winner here, and let us know if you agree!

You can also take a look at the IHC attribution introduction video and the results analysis and basic insights.

(VIDEO) Campaign Evaluation based on IHC Attribution Insights

(VIDEO) Campaign Evaluation based on IHC Attribution Insights

Video webinar title card: Campaign Evaluation How IHC helps evaluate the performance.
Play Video

Take a look at Campaign Evaluation based on IHC Attribution Insights

This video focuses on the IHC attribution model, to find out how to evaluate marketing campaigns based on IHC results: along with some examples, let’s find outdifferent perspectives for  campaign performance evaluations.

You can also take a look at the IHC attribution introduction video and the results analysis and basic insights.

(VIDEO) IHC Attribution

(VIDEO) IHC Attribution

Video webinar title card: IHC Attribution - The new gold standard in multi-touch attribution
Play Video

First contact with the IHC Attribution model

We want to introduce you to the core concepts of the IHC attribution model, which is going to push multi-touch attribution modelling to a new standard. See what makes IHC a customer interaction phase attribution model and what are its main advantages.

You can also find out how to analyze results and basic IHC insights in this previous post, or even see them in action checking this case study.

 

(VIDEO) Case Study

(VIDEO) Case Study

Video Case Study IHC Attribution
Play Video

Check the IHC Insights in action

The IHC attribution model has demonstrated to improve marketing decision-making and ultimately performance. This case study shows how marketeers decided to reduce the budget for certain channels following Google Analytics results. But IHC attribution analysis drove them to different conclusions. How did IHC help them and what were the results?

You can also check a previous post about IHC Attribution results analysis and basic insights.

 

(VIDEO) Basic IHC insights

(VIDEO) Basic IHC Insights

Video webinar title card: IHC Attribution- Results analysis and basic insights
Play Video

Take a look at IHC Attribution Basic Insights

This time we analyze the IHC attribution results and which information we can obtain from the IHC view on attribution and customer journey analytics.

You can also check our previous post introducing the IHC model clicking here, or even see them in action checking this case study. 

(VIDEO) Event Data Tracking

(VIDEO) Event Data Tracking

Video webinar title card: Event Data Tracking - How to store and collect data, then benefit from the intel
Play Video

Take a look at the Event Data Tracking video

Here’s a quick intro into event data tracking for ecommerce sites: How to collect, store, and ultimately benefit from the intel. There’s lots to consider when building  a good and reliable data system.

Back to Top